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About Us

Ski, Snowboard, Kayak and Bike. Be ready for the trip.

We became Action Sports Inc. back in 1976. Since then, we have grown into an all season sporting goods store. Our winter wear and gear occupies our original 8,000 square foot location at 324 West Main Street, route 1, Branford, CT. In 2010, we added an additional 3,000 square feet and opened our Giant Retail Partner Store in August.

We have a second location at 1395 Boston Post Road, Old Saybrook, CT. Our goal is to offer superior quality sporting goods to all our customers, nationwide. Whether you choose to shop with us locally in our two locations, Branford or Old Saybrook, CT, or shop online we say: “Ski, Snowboard, Kayak and Bike. Be ready for the trip.”

Our reputation has been built on being master boot fitters. We promote “Ski Pain-Free” because our staff are certified and trained to fit boots to your feet. We know that you can ski longer and enjoy a whole day on the slopes, when your boots and feet are comfortable. This is one of our specialties.

Offering the latest in snowboard & kayak technology, and top quality bike brands like Giant and Cannondale, is matched by our expertise in product knowledge and service. Expertly trained professional sales people assist customers to make the proper selection. Our “one on one” selling technique gives customers the utmost confidence they are choosing wisely. This saves everyone money in the long run. We find that our competition cannot offer all of the same customer support. Often there is no one to help the customer in their selection of the products. This is what set us apart from our competition.

Crew Members


Paul Von Maffei


In May of 1972, I opened my first store in Branford and named it Wintersports Inc. My experience as a sales representative for Rossingol Ski Company had provided me with valuable insights in tho the specialty sporting goods business. 4 years later, I moved into our current location at 324 W Main St in Branford and changed the name to Action Sports Inc. My philosophy from the inception of Action Sports in 1976 has been to offer quality merchandise with the best selection possible, competitive pricing and an expertly trained and certified professional sales staff. i also believe that by employing certified master mechanics, coupled with the latest in technical equipment, we would be able to provide unparalleled service to our customers.


Bob Bourdeau

Store Manager Branford

Bob became affiliated with Action Sports in September of 1992 bringing with him an already impressive resume within the snow sports industry. As Assistant Store Manager Bob attended Superfeet Bootfitting University in 1996, Lange Bootfitting University in 1998, and in 2002 became a certified master plus bootfitter graduating from Masterfit University. In 2007 Bob became the Branford Store Manager as well as the footwear buyer. Bob brings to this position an extensive knowledge of all products carried and strives to make every customers visit unique and rewarding. During his time off Bob can be found biking, paddleboarding and hiking. His favorite activity involves spending time with his daughter on the ski slopes of Butternut and Sugarbush Mountains.


Shelby Kidd

Store Manager Old Saybrook

Shelby has been working at Action Sports since November 2013. Her expertise comes from 20+ years of snowboarding. During her free time she enjoys sailing, kayaking, paddleboarding, mountain biking, longboarding, and snowboarding


Mike Taylor

Repair Shop Manager Old Saybrook

Mike joined Action Sports in September 2017 as the Repair Shop Manager. He had been with Action Sports previously as a sales associate and shop technician. His expertise lies in mountain biking. Mike races in the Eastern States Cup and finished this year in the top ten. He also spear heads our weekly mountain bike group rideMike ensures that all snow sport and bike service work are prepared and conditioned to the highest level. Mike is very approachable and loves the opportunity to chat with customers interested in products or service.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.